October 29, 2014
2018 FIFA World Cup Russia™ Official Emblem revealed at International Space Station
The first part of the 2018 FIFA World Cup™ brand identity was revealed today with the launch of the event’s Official Emblem. This key visual asset of the first FIFA World Cup™ to be held on Russian soil was unveiled with the assistance of the International Space Station crew, and complemented by a light projection on the historic Bolshoi Theatre in Moscow.

The launch of the visual identity for the 21st edition of football’s flagship event was embedded in a special TV show in Moscow attended by FIFA President Blatter, chairman of the Local Organising Committee (LOC) Vitaly Mutko, FIFA Secretary General Jerome Valcke and 2006 FIFA World Cup Germany™ champion Fabio Cannavaro.

“The launch of this visual icon is a key milestone on the road to the 2018 FIFA World Cup, and one that we are extremely proud to share with the world,” said FIFA President Blatter. “The emblem blends unique attributes of the FIFA World Cup and of Russia as host nation. It unites magic and dreams, as the FIFA World Cup will do for millions of fans in 2018.”

Speaking at the event, Vitaly Mutko added: "Hosting the World Cup is the dream of millions of Russians. We've tried to encapsulate that dream in the Official Emblem. The World Cup will change our country and will present a new, modern Russia to the whole world. I'm sure that staging an event of this magnitude will be something that will linger in the hearts of Russians, and in the hearts of fans right around the world, for a long time to come.”

The creative inspiration for the emblem was drawn from both Russia’s rich artistic tradition and its history of achievement and innovation.

The Official Emblem was designed by Brandia Central, a brand consulting agency based in Lisbon, Portugal, following a creative pitch involving eight Russian and International design agencies.

The selection of the final design proposal for the Official Emblem was made by a judging panel composed of ten high-profile members from diverse backgrounds, comprising Vitaly Mutko, Jerome Valcke and experts from the worlds of sport, culture and government in Russia, namely Igor Shuvalov, Alexey Sorokin, Fabio Capello, Igor Akinfeev, Oleg Dobrodeev, Denis Matsuev, Valery Gergiev and Chulpan Khamatova.

The Official Emblem, which will now become the visual heart of the 2018 FIFA World Cup Russia™, will soon be supported by further event brand assets including the Official Look programme and the Official Slogan, planned for launch in the first half of 2015, and the Official Poster and Official Mascot, which are due to be presented at the end of 2016.
October 29, 2014
Russia 2018 World Cup identity references Sputnik and Russian icon
The identity for the 2018 World Cup in Russia has...
October 29, 2014
Com a ajuda de astronautas, Rússia revela logo da Copa
Decorado em vermelho e inspirado na corrida espacial, emblema oficial...
October 31, 2014
Astronautas russos na Estação Espacial Internacional revelam imagem do Mundial
O logótipo do Campeonato do Mundo de Futebol 2018, que...
October 31, 2014
FIFA world cup russia 2018 logo by brandia central
today the 2018 FIFA world cup™ brand identity by brandia...
October 31, 2014
Foi na Estação Espacial Internacional que, esta noite, três astronautas...
October 29, 2014
Russia's 2018 World Cup logo is surprisingly great
We’ve learned not to get our hopes up over World...
October 29, 2014
O logotipo português do Rússia'2018
A fachada do famoso teatro Bolshoi, em Moscovo, foi o...
May 16, 2014
Ilustrador de Sardinhas dá show cooking na Brandia Central (e
O Director de Arte e Master Chef Ilustrador Alberto Faria...
May 15, 2014
Jovem dupla da Brandia Central vai a Cannes
A dupla Micaela Neto e Patrick Santos ganharam o Cannes...
March 5, 2014
Brandia Central continua a pontuar no Young Glory
A equipa da Brandia Central constituída pelo Daniel Jubilot, pelo...
February 28, 2014
Projecto Uefa Euro 2016 ganha grande prémio de design
A Brandia Central ganhou o Grande Prémio de Design na...
April 15, 2013
Empowering a football tournament
UEFA has launched its new branding for the European qualifiers...
May 16, 2013
Air Ukraine
Brandia Central launched another successful brand sports event: the EuroBasket...
March 15, 2012
Coral. A beer we can call our own
Coral has just launched a new brand identity, created by...